OUR STORY
For many parents, mealtime is a daily striggle-endless bargaining, selective eating, and concerns about nutrition. At FOODYYUMMY, we believe the key to healthier habits isn’t forcing change but making it fun. That’s why we created FOODYTOWER an educational board game that integrates storybook that transforms healthy eating into an exciting adventure. By engaging children in playful challenges and immersive storytelling, FOODYTOWER helps them develop a natural preference for nutritious foods.
Our MISSION is simple: to turn mealtime from a battle into a joyful, lasting habit with FOODYTOWER on their hands.
What is FOODYUMMY ?
Four of us, who met at Korea Minjok Leadership Academy, came together to help our teammate Yujin overcome her extreme picky eating. But our mission didn’t stop there—we wanted to support young children like Yujin in developing healthier eating habits.
We launched our business in March 2024, participating in investment pitch events and trade fairs, followed by nearly six months of product development and refinement. We visited numerous kindergartens, interacted with children, and verified the effectiveness of our solution. After winning 1st place at JA Company of the Year Korea, we are now setting our sights on the Asia-Pacific region to reach even more children.
Join us on this journey with FOODYUMMY!
Sooyun Bae
Chief Executive Officer
(CEO)
Seoyeon Kim
Chief Operating Officer (COO)
Erin Ahn
Chief Marketing Officer
(CMO)
Eugin Oh
Chief Financial Officer
(CFO)
